Tuesday, 30 September 2014

Saree Festival : The endless zephyr of beauty

A classical cloth, highly developed, ravenously in fashion circles reception, reinterpretation, and yet, very much a part of our everyday lives, the Saree is the life breath of India.. The most wondrous Festival saree, the amoebic pahnawa, traditions are kept alive with movement, of which the warp and weft to create a tribute to the ongoing attempts.

The festival presents an exposition of Sarees created in diverse media and styles, using diverse techniques and artistic vocabularies. Platforms which foreground the Saree tend to focus on either one of its styles: traditional, or contemporary. Various Saree exhibitions and showings signal an engagement with the vast diversity of traditional Sarees created by weavers from different parts of India, also featuring interventions in this genre by contemporary designers. Much in contrast to this “traditional” approach, at the other end of the Saree spectrum is the reinterpretations of the Saree at a structural /formal level by contemporary designers trained in the discipline of fashion. A third stream of the Saree universe brings us to a new idiom – a language of digital print and graphics. This vocabulary is all pervasive, in its grand sweep from the big daddies of fashion to the street side Saree shops working with a mass produced industrial aesthetic.

The Saree Festival attempts to be this unalloyed, all pervasive love affair with the drape, in bringing together the vast richness of styles, materials, traditions, techniques, experiments, vocabularies, sensibilities, that can all achieve fruition under the never ending swirl of the Saree. 
We do not want just this or just that, if it is the Saree, we want it all, to experience the magical transformation of the Saree, in all its mind boggling avatars.

Monday, 22 September 2014

Amazing Offer on the occasion of this Festival

Mesmerizing is the word that defines the smooth, subtle transition of shades. Embrace the latest awesome trend in women’s Kurtis and suits. On the occasion of this upcoming festival seasoned we gives up 40% discount
Ethnic Wear  .

                   Choose the traditional trend in the awesome where the darker shade of your kurtis starts at the border and lightens as you move away from the border. Traditional awesome is more in trend than the reverse trend which is perceived as an experimental and casual trend. The latter with lighter shades are used on borders and transitions in the darker shades as it moves up. This trend is more suitable to dressing for parties than formal occasions.

                                                             Among the awesome, you’ve got the choicest of options to choose, from more refined transition like green-parrot, Women's Ethnic Wear to bright transition like purple-white and red-white. This festive season, go glam the awesome way. You may like to go for awesome nail-art and give awesome touch to hair as well to compliment your Kurtis and get that sartorial look.